The state of inbound marketing – lower cost per lead.
Inbound marketing: marketing strategies and techniques that pull relevant prospects and customers towards a busines and its products.
1. Inbound marketing channels continue to deliver dramatically lower cost per lead than outbound channels.
2. Social media and blogs are the most rapidly expanding category in the overall marketing budget.
3. Businesses are generating real customers with social media and blogs.
HubSpot February 2010.

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