|#1: Engage Your Facebook Fans With Questions
Discussions are the currency of Facebook. When your fans engage, your fan page comes up in their feed regularly.
#2: ‘Listen’ to Know What to ‘Say’
The way to make a connection is to talk about what people want to hear. No-cost and low-cost listening tools help you ‘grow bigger ears’ and then apply what you’ve learned from listening to improve your sales, your service or your future products. Free tools: blogsearch.google.com and icerocket.com. Fee-based tools: radian6.com and scoutlabs.com. IceRocket allows you to track blogs, Twitter and other social media sites for activity based on any date range.
#3: Use Video to Turn Company Mistakes Into Gold
Give thanks, admit the mistake, apologize, and then WOW your customer to turn the situation around.
#4: Leverage YouTube’s Keyword Power
In February 2010, Americans conducted 9.9 billion ‘expanded search queries’ on Google, 3.6 billion on YouTube, and 2.5 billion on Yahoo! But YouTube users are searching for video content, so they’re less likely to look for something to buy on YouTube than they are on Google. Use YouTube keyword tool to get new keyword ideas instead of the Google AdWords keyword tool. Use your keyword discoveries to optimize your video pages for YouTube users.
#5: Promote SMS Campaigns on Facebook and Twitter
One hundred million users access Facebook from their mobile phones. So you want to be promoting your text campaigns there and on Twitter. Send messages that encourage people to text your keyword and sign up for your mobile coupon or get on your alert list. Example: ‘For weekly mobile marketing tips Text KIMDUSHINSKI to 95495. Message & Data Rates May Apply.
#6: Be Your Own Secret Shopper
Want to know what people are saying about your brand or about the products you sell? Use search.twitter.com and type in the word ‘wish’ in front of your brand name or product.
#7: Give Audiences the Content They Want
The nature of your business automatically creates one or more customer communities. For example, Graco, maker of strollers and other child products, only occasionally posts product news on their blog. Instead, they offer articles on general parenting topics such as ‘Leaving baby with a sitter,’ and ‘Becoming a mom … the SECOND time around.
#8: Syndicate Your Blog Content to Big-Name Sites
Syndicate your blog content to strategic, high-traffic social sites like your Facebook page, Twitter, LinkedIn, YouTube and iTunes so you can attract new prospects and bring them back to your home base with opportunities for conversion. Most people miss this easy opportunity to boost visibility and get a lot more traffic.
#9: Engage in Non–Self-Serving Conversation
Social media is well, social, so you want to do things that have no obvious ROI, like having a conversation. And if you’re half-decent at conversation, you know not to talk about yourself the whole time. People are pretty good at detecting when someone is trying to sell them something, and if that’s how you’re using social media, people won’t engage. Find fun ways that aren’t blatantly self-serving to talk to your community.
#10: Choose a Relationship ‘Golden Thread’
Companies need to choose one business imperative that runs through their entire initiative. Do you want to have conversations about awareness, about sales and transactions or about customer loyalty and advocacy? This ‘big picture’ thinking allows greater clarity on whether to engage in specific tactics—and if so, in what form or fashion.
#11: Repeat Your Tweets
No matter what you’ve read and what people tell you, repeat your tweets. If you get more click-throughs, keep doing this. If you don’t, stop.
#12: There Is No Silver Bullet
Social media success depends upon your type of audience, product, company, network and environment. You need to know your brand, your audience, how to communicate within each specific social network or online community and the right tools to use. Only the last of those is fairly predictable knowledge.
If you’re not fully leveraging the power of social media, relax, you’re not alone. Most businesses are just now getting started with social media.
– MarketingDaily, April 2010
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