1. Be Likeable. Don’t over do it, no more than two posts per day.
2. Invite and encourage participation.
Post questions, ask friends to upload photos and nurture conversations.
3. Talk like a friend, not a press release.
Facebook is a social tool that helps people communicate more efficiently with friends, family and associates.
4. Promote your Facebook page via email and other online and offline communications.
5. Test the Facebook Ad program. It allows you to target very specific audiences.