For Stand Alone Video Ads, Mid-Length is Best

For in-stream video ads, 15- or 30-second spots are the standard. But the optimum length for a branded video or in-banner video ad is 30 seconds to 1:30, according to new data from video ad and analytics firm TubeMogul. “What people seem to be saying is: ‘we don’t like 15-second TV-style spots or longer branded content, but rather short, interesting viral clips,'”

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