What Users Want from the Mobile Web Experience-Gomez Report

Gomez has published new research that helps you understand how well your mobile Website needs to perform by providing benchmarks established by mobile performance leaders in four key verticals: search, retail, banking and airline.

More sophisticated devices, more powerful browsers, and superior connectivity have elevated end-user expectations, making speed and availability inherent requirements of a successful mobile Website. Any mobile Website that fails to perform a transaction at speeds that mimic mobile behavior – standing in line, stopped on a sidewalk, or sitting in a bus – is unlikely to get consumers to use the mobile site again.

With Gomez’s research, you can compare your own site’s mobile Web performance to industry leaders.



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