“Art Directing a Professional Photo Shoot” New Workshop Offered February 5 and 6, 2011
Lori Berson and Dana Hursey, Instructors
Art Center at Night, the continuing studies program at Art Center College of Design, has designed an exciting new course for the Sprint 2011 semester, and chosen two well-respected advertising professionals to share their insider’s knowledge and expertise – Lori Berson, owner, BersonDeanStevens, Inc. and Dana Hursey, owner, Dana Hursey Photography.
This workshop will teach students how to schedule, prepare and conduct a successful photo shoot. “Art and design professionals seeking practical skills are fortunate to have an opportunity to learn from such talented and experienced instructors,” said Dana L. Walker, Managing Director, Public Programs and Director, Art Center at Night.
Students will develop concepts, gain experience with pre-production, art direct a photo shoot and oversee post production. Class discussions and demonstrations will cover different styles and techniques used in creating photographic images, and how to work with clients and photographers to attain desired images. Topics include: budgets, timelines, workflow, locations, logistics, composition, lighting, styling, props, talent/models, agents, reps, and professional practices.
About Art Center
A leader in art and design education for over 80 years, Art Center College of Design offers a rigorous and transdisciplinary curriculum, a faculty of professionals, strong ties to industry and commitment to socially responsible design.
Art Center at Night (ACN)
The continuing studies program at Art Center College of Design, allows adult learners the opportunity to explore a wide range of college-level courses in design and the visual arts. Instructors are practicing artists and designers who understand what it takes to achieve and maintain a competitive advantage in the creative fields. Rigorous, hands-on learning is stressed in classes taught by the same outstanding faculty who teach in Art Center’s degree programs.
About BersonDeanStevens, Inc.
BersonDeanStevens, Inc. is a full service design and interactive communications agency creating business building solutions for Fortune 500, middle-market and start-up companies for over 21 years. BersonDeanStevens, Inc. has been responsible for brand development, corporate identity, advertising, interactive solutions, web development, social media, email marketing, packaging and video production for industry leaders such as Disney, Charles Schwab, Seinfeld, The Hollywood Reporter, Space Bag and Dole, among others.
About Dana Hursey Photography
Dana Hursey Photography is a high-end commercial advertising photography studio based in Los Angeles. With over 20 years of experience, Dana Hursey Photography has produced thousands of images, locally and internationally, for clients such as American Express, Citibank, Disney, Four Seasons, Google, Kohl’s, Lexus, Mastercard, State Farm, United Airlines, UnitedHealthcare, Volkswagen, W Hotels and Wells Fargo. From simple still life’s to large-scale productions, Dana’s expertise makes him a client favorite. Dana is the official environmental portrait photographer for the 14 Days Documentary project, and also sits on its Board of Directors.