An excellent course for creative professionals seeking inspiration and practical skills.
Art Center at Night, the continuing studies program at Art Center College of Design, has designed an exciting new course for the Summer 2011 session. A well-respected creative marketing professional has been selected to share insider knowledge and expertise – Lori Berson, owner, BersonDeanStevens, Inc.
Email newsletters and HTML emails are one of the most cost effective and powerful forms of digital marketing. However, the art of creating visually attractive and promotionally successful HTML emails can be tricky to master.
In this hands-on one-day seminar, designers will discover how to stay ahead of the pack, improve their email marketing and design skills and learn the best way to create and distribute HTML emails – from developing strategies and setting targets and objectives, to designing engaging content. Discussions will include: pros and cons of various technologies and approaches; social media integration; optimal sizes and dimensions; layout styles and design; design implications; text vs HTML; graphics; hyperlinks; deliverability; platforms; and best methods and practices.
“Design professionals seeking practical skills are fortunate to have an opportunity to learn from such a talented and experienced instructor,” said Dana L. Walker, Managing Director, Public Programs and Director, Art Center at Night.