The social media landscape is fragmented. People use Facebook to interact with friends and family, Twitter to follow influencers and share opinions, LinkedIn for their professional network, and Gmail, Yahoo! or Hotmail to communicate directly with contacts. Combined, these networks boast over 1.5 billion accounts.
Coupled with increasing reluctance from consumers to maintain distinct usernames and passwords on each frequently visited site, brands are rapidly seeking ways to leverage social network identities within their own properties. Through a secure process known as social login, these identities can be used to speed up registration on sites across the web. But which identities do people prefer both for sign-in and content sharing?
Each quarter, we seek to answer these questions by analyzing social login and social sharing preferences for online users across the 365,000 websites using Janrain Engage. Today, MediaPost published an update of our quarterly social login and sharing data.