Google’s Mobile Site Format Preference

Mobile web site design BersonDeanStevensGoogle guidance on mobile SEO

The mobile web conversation has moved from “Should we build a mobile site?” to “How should we build our mobile site?” Pierre Far of Google set the record straight.

Google’s preferred format is (now) responsive web design, where the page is rendered using CSS to determine the requesting user’s device specifications (desktop/mobile, OS). Two other methods are viable, including a user agent lookup that determines the device and returns the appropriate HTML and CSS, as well as maintaining distinct mobile and desktop versions of the site across separate URLs (, for example).

A key consideration for either responsive design or the user agent lookup approaches: inbound link equity is consolidated around a common URL.-Ryan DeShazer, MediaPost

Need help with your mobile web site?
Call Lori at 877-447-0134, x111,


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