Social Media Behavior and Engagement Stats (Study)

– Active Social Network Accounts
– Daily Users and Uber Users
– Social Network Usage: Posting, Preferences, Response to Posts
– Changing Communication Patterns
– Interacting with Companies/Brands on Social Networks
– Response to Company Brands and Offers
– Engaging with Company Brands and Offers
– Why People Choose to Like or Follow
– Privacy on Social Networks
– Knowledge and Use of Privacy and Account Settings
– Use of Social Network Log-In Credentials on Other Sites
– Device and Channel Usage: Mobile Phone Usage, Tablet Usage
– Social Media Access by Device
– Media Consumption – Average Hours Per Week, Year to Year Changes
– TV, Movie and Video Viewing by Device
– Attitudes About Online Video Ads
– Preferred Content Formats
– Social Network Active Account Makeup
– Demographics

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