Art Center at Night, the continuing studies program at Art Center College
of Design, is offering “HTML Emails For Designers” for the Summer session. Lori Berson, owner, BersonDeanStevens, Inc., has been selected to share insider knowledge and expertise.
Email newsletters and HTML emails are one of the most cost effective and powerful forms of digital marketing. However, the art of creating visually attractive and promotionally successful HTML emails can be tricky to master.
In this hands-on two-day workshop, you will discover how to stay ahead of the pack, improve your email marketing and design skills and learn the best way to create and distribute HTML emails – from developing strategies and setting targets and objectives, to designing engaging content. Discussions will include: pros and cons of various technologies and approaches; smart phones and tablets, social media integration; optimal sizes and dimensions; layout styles and design; design implications; text vs HTML; graphics; hyperlinks; deliverability; platforms; and best methods and practices.
“Design professionals seeking practical skills are fortunate to have an opportunity to learn from such a talented and experienced instructor,” said Dana L. Walker, Managing Director, Public Programs and Director, Art Center at Night.
Register today http://www.artcenter.edu/acn
Space is limited.
To learn more call 877-447-0134, x111.