Art Center at Night, the continuing studies program at Art Center College
of Design, is offering an exciting course this summer and has chosen two well-respected advertising professionals to share their insider’s knowledge and expertise – Lori Berson, owner, BersonDeanStevens, Inc. and Dana Hursey, owner, Dana Hursey Photography.
Photographic images are essential in branding and marketing communications. To create successful images within a timeline and budget, designers and commercial photographers must both grasp the technical and conceptual side of the craft and be able to collaborate. With an emphasis on visual solutions, production, workflow, and image optimization techniques, this one-day intensive workshop is ideal for professionals looking to gain insight into the collaborative process of managing a photo shoot.
Topics will include: pre-production; production processes and variables; art direction; post production; clients and vendors; budgets; timelines; locations vs in-studio; logistics; lighting; styling; props; talent/models; proofing; and management. The problem-solving, visual and production skills, and collaboration experience gained in class will enable marketing professionals, entrepreneurs, designers, and photographers, to produce more powerful and marketable images.
“Photography and design professionals seeking practical skills are fortunate to have an opportunity to learn from such talented and experienced instructors,” said Dana L. Walker, Managing Director, Public Programs and Director, Art Center at Night.
Register today http://www.artcenter.edu/acn
Space is limited.
To learn more call 877-447-0134, x111.