3 billion people now use email. One billion people use Facebook, 200 million use Twitter, and 200 million use LinkedIn.
Email is thriving!
Rather than eliminating email, social media is extending email’s reach. The click-through rate (CTR) of an average email is 2.4% without social sharing capabilities. Add social icons in the email, and the CTR jumps to 6.2%.
GetResponse, an email marketing solutions provider, has created an infographic, which demonstrates the increase in use of social share icons in emails.
In 2012, 29.4% of email marketers included social sharing icons in their emails, up from 18.3% in 2011 (a 61% increase).
How many social sharing icons are being included in an average email?
- 39.1% have three icons.
- 34.9% feature four icons or more.
- 14.9% include two icons.
- 11.0% have just one icon.