How Do You Measure Marketing Performance? [survey]

Measuring marketing performance is imperative. But the varied approaches marketers used are as varied as the organizations they work for. Direct Marketing News and Beagle Research conducted a survey asking readers how they measure marketing performance at their company. About 50 respondents stepped outside their comfort zone to share with us how they measure marketing revenue performance, quality, and results, as well as attributing credits and leads.

Measuring Marketing Performance-Direct Marketing News

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