The Influence of Social Media on Purchasers

Social Media
According to the findings of a new study by Ipsos OTX, 35% of online consumers in 24 countries indicate that they have ever purchased a product or service based mostly on an advertisement seen on a social media site, or 31% who have seen a posting seen on a social media site.

Of the online consumers, the countries with the highest proportions of people indicating they have made purchase decisions based mostly on social media are from Brazil (69% based on an ad, 66% based on a post), followed by Indonesia (68%, 64%), Mexico (61%, 60%), India (57%, 50%), Turkey (55%, 50%) and China (51%, 44%).

Social Media Purchasers-1  Social Media Purchasers 2

Global averages indicate that 40% of those under the age of 35 are most likely to have purchased a product or service based mostly on an advertisement they saw on a social media site, or 36% based mostly on a posting they saw on a social media site, in particular when compared with:

• Those aged 35 to 49… 34% ad… 30% posting
• Those 50 to 64… 26% ad… 22% posting
• Demographic Likelihood Of Purchasing

Social Media Purchasers 3
Take your social media marketing to the next level. Call Lori today at 877.447.0134.

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