According to the findings of a new study by Ipsos OTX, 35% of online consumers in 24 countries indicate that they have ever purchased a product or service based mostly on an advertisement seen on a social media site, or 31% who have seen a posting seen on a social media site.
Of the online consumers, the countries with the highest proportions of people indicating they have made purchase decisions based mostly on social media are from Brazil (69% based on an ad, 66% based on a post), followed by Indonesia (68%, 64%), Mexico (61%, 60%), India (57%, 50%), Turkey (55%, 50%) and China (51%, 44%).
Global averages indicate that 40% of those under the age of 35 are most likely to have purchased a product or service based mostly on an advertisement they saw on a social media site, or 36% based mostly on a posting they saw on a social media site, in particular when compared with:
• Those aged 35 to 49… 34% ad… 30% posting
• Those 50 to 64… 26% ad… 22% posting
• Demographic Likelihood Of Purchasing