Google Testing New Mobile AdWords Look

In the screenshot below, notice the new eye-catching yellow ad icon next to the display URL.

The bright new label replaces the much more subtle “ad” that rests next to the “i” icon in the current design. The new “Ad” label especially pops because the standard yellow ad background is also gone.

Adwords Mobile Ad Test No Background Yellow Ad Icon

Now both the organic listings and ads are in white boxes that sit in front of a new gray background. The gray background behind the Google logo and search box has been removed.

Here’s the current mobile search results look:

Adwords Mobile Results Yellow Background

-SearchEngineLand

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