Why All Brands and Companies Need a Multi-Device Strategy

Multi DevicesA new multi-device study, conducted by Facebook in collaboration with GfK, revealed people’s behavior when it comes to moving across devices (smartphone, tablet and desktop) on a day-to-day basis.

It’s increasingly common to switch to a different device as we move through a task online.

For example: at home, it’s easier to research a product seen on television via your smartphone, which is usually in your hand or right at your side, than it is to walk to another room to access your desktop computer.

However, for the actual purchase or completion of complicated tasks, we prefer a larger screen and therefore we’re more likely to finish the task on a tablet, laptop, or desktop computer.

Here are some stats from the study.

Multi-device switching

More than 60% of online adults use at least two devices every day and nearly 25% use three devices.

  • 40% of all online adults start an activity on one device and finish it on another.
  • This number increases with the amount of devices owned: 54% of people who own two devices switch between them to complete tasks or activities and 73% of people who have three devices do the same.
  • Among those who switched devices in the study, 25% switched to a tablet and 60% switched to a laptop.

multi device couple

Favored device by activity

Communication:
77% of adults who own a smartphone use it while they are out and about – mainly for communication and social activity.

Productivity:
86% of online adults use a laptop or desktop at home. It is considered the ‘workhorse’ and is dedicated to tasks like managing finances.

Entertainment:
50% of tablets are shared amongst family members. It’s considered as the ‘entertainment hub’.

However despite this, the smartphone is considered the dominant ‘go-to’ device. It’s the only device used throughout the entire day.

kitchen multi-device users

People are 10 times more likely to use their smartphone on public transport than their laptop and three times more likely than their tablet.

In an unsurprising revelation in a report commissioned by Facebook, it has been found that Facebook and email are the activities most likely to take place across multiple devices.

Comfort and convenience and easier typing using a larger screen are the main reasons people switch devices mid-activity. The urgency of the task, the length of time involved, security and privacy concerns, and the level of detail required are also key considerations.-eConsultancy

To guarantee customer satisfaction, aid conversion, and encourage return visits, it is imperative all brands and companies keep their online presence between devices as fluid and consistent as possible.

Is your web site optimized for multiple devices? Don’t miss any sales opportunities – call 877.447.0134.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s