Why Weekends Are Best For Financial Services Online Advertising

Financial Services Online Advertising
Consumers are more likely to convert on financial services ad campaigns on Saturdays (+16%) and Sundays (+30%).

A survey from Rocket Fuel, analyzed 2,300 ads on its platform two months, from over 200 financial services campaigns.

Other conversion factors:

  • Consumers were also more likely to convert late at night, with conversion rates peaking between midnight and 6 am.
  • Consumers were ten times more likely to convert on ads featuring special offers (other than loyalty rewards).
  • ‘Learn more’ was found to be the most effective call to action.
  • Animated ads showed lower click-through rates but significantly higher conversion rates.
  • Consumers were more likely (+8%) to click on credit card ads featuring a human face and twice as likely to convert on such ads.

Ready to take your ad campaigns to the next level? Call 877.447.0134 today.


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