Search Engines That Refer the Most Engaged Visitors [study]

Search Engine Marketing SEM
Google-referred website visitors have the highest bounce rate (61.3%) of the 5 major search engines analyzed by Shareaholic, with these visitors also averaging the fewest pages per visit. While Ask.com wins on both those measures, it delivered only a minute 0.04% share of visitors in May to the 300,000+ publishers tracked for the study. By comparison, Google referred 31% share of site visitors, although that was down from 37.5% share 6 months earlier.

Seach Engine Engagement
About the Data: Shareaholic looked at average activity for a 6-month period (December 2013-May 2014) across its network of more than 300,000+ publishers and 400 million unique visitors per month.

Are your online properties optimized for search? To learn more call Lori at 877.447.0134.

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